The Luff’s 2013 campaign is centered around “accident”. We explored the poetry of “randomness” and accident several years prior, whilst discovering “water random offset printing”, WROP – a technique that allows us to generate visual signs directly through the printer machine. For the festival we worked on the relationship between visible and hidden, between censorship and accident. People won’t be able to read the entire communication at the first sight, they need time to discover, by pealing off layers of images one after the other.

Censorship
LUFF
2013
Poster 89,5 x 128 cm
Broadsheet 21 x 29,7 cm
Water Random Offset Printing
luff.ch