Automatico is a Swiss based design studio with an international reputation for conceptual and minimalist art works.

Automatico applies a reductionist methodology to the design of visual identities, art books, exhibition catalogues, posters, exhibition design, product design and communication strategy. The solutions and output are always clear, sharp and distinct. Its clients typically come from the fields of cultural institutions, contemporary art, architecture, design and fashion. The studio is multi-lingual: English, French and Italian.

The studio’s philosophy can be traced to the concepts of “Die gute form” and “radical minimalist”. Emptiness (as an “anti-form”) is used strategically and forms an intrinsic part of our design. Automatico safeguards the elegant and essential, believing that a cultural message does not need to use aggressive strategies. The studio achieves beauty through a functional, honest and conceptual approach. Geometric truths and micro-typography are employed to achieve a simple but powerful effect.

Automatico begins and ends with respect for your audience, believing that a visually educated audience deserves refined and sophisticated narratives, not marketing trickeries. Completely detached from trends and popularist styles, Automatico creates enduring designs, providing long-term value in both social and cultural arenas.

Established in 2007, the studio was founded by graphic artist, lateral designer, tech researcher and humanist educator Demian Conrad. Demian is member of the association Alliance Graphique International since 2017.

Demian Conrad also co-founded the independent design laboratory, Center for Future Publishing, based in Geneva. The Center’s main mission is research around Post-Digital Publishing through the experimentation of algorithms, hacking, and process driven concepts. He is currently teaching and Editorial Design class at HEAD-Geneva’s Visual Communication department. The design class focuses on working with high volume image-data during contemporary book production.

Current collaborations

Elena Panetti, Rob Van Leijsen, Maxime Pégatoquet, Ilaria Roglieri and Daniel Lutz

Past collaborations

Aladin Borioli, Alban Vogel, Alice Joulot, Alicia Richon, Camille Sauthier, Chris Gautschi, Cyprien Ponchet, Daniel Lutz, Dominique Carla Massard, Edouard Cabrol, Eliane Druschke, Kasia Nalband, Katja Widelska, Laura Wohlgehaben, Maria de Gibert, Marie Pastore, Mathieu Rudaz, Maude Rion, Michala Kaalund Møballe, Nicolas Jodry, Oriane Alessandrini, Pascal Hilty, Philippe Herzog, Roberto Arista, Sarah-Lea Hipp, Sonia Dominguez, Stefani Mihailovic-Gillet, Sylvain Meltz.

The website is designed and coded in collaboration with Ilaria Roglieri.

Awards

2017
2nd Silver Cube,
Art Directors Club Global.
100 Beste Plakate 2016.

2016
Nominated at
German Design Award

2014
Nominated at
German Design Award

2013
1st Gold Prize
European Design Awards.
Nominated at
German Design Award.

2012
1st Price, Swiss Post.

2011
100 Beste Plakate 2011.
Nominated at
German Design Award.

2010
100 Beste Plakate 2009.
1st Price, Swiss Post.

2009
100 Beste Plakate 2008.

Talks

2017
Center for Future
Publishing, Geneva.

2016
Accademia di Design
e Arti visive, Catania.
Famous Ordinary Things,
DepotBasel, Basel.
Famous Ordinary Things,
Mudac, Lausanne.

2015
Haute Ecole d’Art
et Design, Geneva.
Ecole Cantonale d’Art
de Lausanne.
Lausanne Design
Days, Geneva.
Centre patronal,
Genilem, Paudex.

2014
Escola d’Art i Superior
de Disseny de Valencia,
Valencia.
Design Days, Renens.

2013
Selected Europe,
Indexbook, Bilbao.
Design Terminál,
Graphifest, Budapest.
UN/Limited, Museum of
fine Arts, Le Locle.

2012
Creative Mornings,
Milan.
I Giovedì del Design
n.178, Milano.
Giornata della Tipografia,
Syndicom, Lugano.
Making Together,
Logotel, Milan.
Posterhereos, Turin.

2010
TEDxGeneva Conference.
Scuola universitaria
professionale della
Svizzera italiana,
Lugano.