+ Project informations

LUFF 9
Poster Campaign

Technical informations

Hidden persuaders
2010
42 x 59,4 cm
89,5 x 128 cm
Series of 7 themes
Offset printed
Screen printed
luff.ch

It is called Lausanne Underground Film & Music Festival, but people prefer to use the acronym LUFF. After about 10 years of its activities, the festival had the vocation of demonstrating the panoply of music creation and cinematography left in the shadow of the mainstream culture.
As for this ninth edition, the festival has seen its own management completely changed, I started my creative work with the idea of a kind of communication based on the concept of management, its own method of direction and engagement, and I tried to use all the techniques of this genre. The managers have been found in newspaper articles, their profiles have been selected for maximise their credibility, knowing that they would be applied on a campaign which uses an F4 format, an A6 postal card format, passing for A2 and A3. Also taking into account, videos, street performances and the opening ceremony under the shape of a board of director…
The idea of management, has allowed to bring a critical and provocative view on different affairs which can be seen on swiss and foreign newspapers. For this reason the all campaign has been created with a double message, to be revealed thanks to a pair of glasses with red filters spread out during the performances. This team of managers, in reality is a team of monsters who let themselves revealed only with a second reading, we can notice that each character recalls one of the seven deadly sins.